Good to meet you. I'm Andy.
Andy Kraus
I like seeing how the pieces fit together and figuring out how to make things happen.
I've spent more than a decade in B2B technology marketing, working across partner programs, product launches, and integrated campaigns. I enjoy the big-picture thinking, the practical details, and working with people to turn a good idea into something real.
How I got here
I started in partner and channel marketing, learning to look at an offer from the business's perspective, the seller's, and the customer's. That taught me early on that good marketing has to work for more than just the marketing team.
Over time, my role expanded into developing campaigns for specific audiences and eventually leading larger, integrated programs. I took on more responsibility for setting the direction, bringing teams together, and figuring out what needed to change along the way. That experience shaped how I work today. I can get into the details without losing sight of the bigger picture.
Experience across CDW, Poly, and HP.
A little more about me
Outside of work, I can get interested in all sorts of things. A book or game with a story that stays with me, why people see the same situation so differently, or some strange question about how the universe works. I'll happily go down a rabbit hole just because something caught my attention.
I enjoy the simpler things, too, like making a good cup of Japanese tea. Not everything I get interested in needs to become a project or lead somewhere. Sometimes I just like learning something new.
The Impossible Little Things Lab
I started the Lab to see what a person and AI could actually create together.
It's where I experiment with games, worlds, films, tools, and ideas that don't fit neatly into a category. I bring an idea and my own perspective, give AI room to contribute something unexpected, and then we make something I can actually play, watch, or use.
Some things work. Some don't. There's usually something interesting to learn either way.
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